http://www.sant.at Santa Transmedia Productions Sat, 19 Nov 2011 20:59:07 +0000 http://www.sant.at en http://www.sant.at/Mundo-Pullman http://www.sant.at/following/sant.at/Mundo-Pullman Sat, 19 Nov 2011 20:59:07 +0000 Santa Transmedia Productions 1584050 <img src="http://payload.cargocollective.com/1/0/31098/1584050/pullman_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1584050/pullman_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/1_27_900.jpg" border="0" width="900" height="500" width_o="900" height_o="500" src_o="http://payload.cargocollective.com/1/0/31098/1584050/1_27_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/2_25_900.jpg" border="0" width="900" height="500" width_o="900" height_o="500" src_o="http://payload.cargocollective.com/1/0/31098/1584050/2_25_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584050/Project_o.png" align="left" /> Mundo Pullman Client: Pullman BIMBO Agency: W/Mccann http://www.mundopullman.com.br/ <img src="http://payload.cargocollective.com/1/0/31098/1584050/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584050/our role_o.png" align="left" /> W/McCann introduced the leader brand of bread in south america Bimbo, with a campaign which included a 30" movie to television and a website. The commun story counted in both kinds of media bring users to a visit at the fantastic factory led by Bimbo. The site production of this new campaign started from the production of the TV commercial produced by Zero Vector. In one of the scenes, the bear appears in the factory. From the 3D models of this particular scene, Santa was called to tell the story interactively, developing the site and creating 3D animations to enrich the user experience. The development and the animations were based on a complex scenario, which allowed the creative teams to explore different ways to present content, encouraging users to navigate across different parts of the factory. The teams of 3D, composition and development have come together to give life to this amazing scenario. The look of the animations and the site sought to create a higher dimension of the content presented on TV, highlighting details of scenario, objects and especially the character Bimbo. The end result of the work shows a harmony between the possibilities of 3D animation combined with flash development, relating a fantastic experience and a high quality material for the internet. <img src="http://payload.cargocollective.com/1/0/31098/1584050/HOTSITE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584050/HOTSITE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo site.jpg" border="0" width="640" height="381" width_o="640" height_o="381" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo site_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/work in progress.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584050/work in progress_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_home_6.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_home_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_campanha_5.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_campanha_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_1_7.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_1_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_2_8.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_2_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_3_9.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_loading_3_9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_1_10.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_1_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_2_11.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_2_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_3_12.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_produtos_3_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_promocao_13.jpg" border="0" width="640" height="375" width_o="640" height_o="375" src_o="http://payload.cargocollective.com/1/0/31098/1584050/bimbo_storyboard_01_promocao_13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584050/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1584050/linha final_o.png" align="left" /> http://www.sant.at/Heineken http://www.sant.at/following/sant.at/Heineken Sat, 19 Nov 2011 19:34:15 +0000 Santa Transmedia Productions 1955121 <img src="http://payload.cargocollective.com/1/0/31098/1955121/heineken_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1955121/heineken_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1955121/1_900.jpg" border="0" width="900" height="506" width_o="900" height_o="506" src_o="http://payload.cargocollective.com/1/0/31098/1955121/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1955121/Project_o.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1955121/Project_o_o.png" align="left" /> Heineken Equalizer Client: Heineken Agency: Wieden+Kennedy Heineken Equalizer app <img src="http://payload.cargocollective.com/1/0/31098/1955121/our role_o.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1955121/our role_o_o.png" align="left" /> Heineken, the official sponsor of the Rock in Rio 2011, used the event to launch the Human Equalizer campaign. Wieden + Kennedy São Paulo has created an project, mixing live action and visual social integration, where visitors to the Heineken stand at the festival were filmed dancing. After that, their video was integrated with the global campaign Ad. The result is a unique film to each participant, who also received a post on their Facebook page with the link of the video to share with friends. This is the first time that a live interaction integrate video footages into social media, producing a unique material. Over 1000 people danced and videos were created and published during the festival. The campaign was extended to bars and clubs in Brazil and will possibly expand to other countries festivals. <img src="http://payload.cargocollective.com/1/0/31098/1955121/linha final_o_900_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1955121/linha final_o_900_o.png" align="left" /> http://www.sant.at/Renault-Fluence http://www.sant.at/following/sant.at/Renault-Fluence Sat, 19 Nov 2011 19:16:44 +0000 Santa Transmedia Productions 1584270 <img src="http://payload.cargocollective.com/1/0/31098/1584270/FLUENCE_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1584270/FLUENCE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584270/3_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584270/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584270/1_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584270/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584270/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584270/Project_o.png" align="left" /> Renault Fluence Explosion Client: Renault Fluence Agency: ID/TBWA <img src="http://payload.cargocollective.com/1/0/31098/1584270/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584270/our role_o.png" align="left" /> If you could blow up any object you own, what would that be? That was the question that Renault asked their consumers on Twitter to launch the new model Fluence in Brazil. ID/TBWA called Santa to assemble a structure that for three days transmitted streaming tweets with hashtag #queseexploda (#whatdoyoublowup in english) live on the side of an old model car, that would really be blown up on the fourth day. The incentive to write a tweet could not be nicer: The most creative user would have the right to push the device that would send the car into the air. The fourth day came and the team applied live explosives in the car while a famous Brazilian comic created tension among the more than 10,000 users, anxiously waiting for the moment of the explosion. The success of the campaign went beyond social networks and ended up in posts in mass media. Below you can check out the video of the explosion and also the making of of all the action. <img src="http://payload.cargocollective.com/1/0/31098/1584270/EXPLOSION.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584270/EXPLOSION_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584270/MAKING OF.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584270/MAKING OF_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584270/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1584270/linha final_o.png" align="left" /> http://www.sant.at/Skol-Baiacu http://www.sant.at/following/sant.at/Skol-Baiacu Sat, 19 Nov 2011 18:27:35 +0000 Santa Transmedia Productions 1725473 <img src="http://payload.cargocollective.com/1/0/31098/1725473/skol_1_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1725473/skol_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0010_Layer 5 copy_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0010_Layer 5 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0009_Layer 5 copy 2_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0009_Layer 5 copy 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0008_Layer 5 copy 3_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0008_Layer 5 copy 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0007_Layer 6_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0007_Layer 6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0006_Layer 6 copy_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0006_Layer 6 copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0005_Layer 6 copy 2_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0005_Layer 6 copy 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0004_Layer 6 copy 3_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0004_Layer 6 copy 3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/_0003_Layer 6 copy 4_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725473/_0003_Layer 6 copy 4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/Project_3.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725473/Project_3_o.png" align="left" /> Skol Baiacu Client: Skol AMBEV Agency: F/Nazca Saatchi & Saatchi http://www.skol.com.br/skol360/bicanobaiacu <img src="http://payload.cargocollective.com/1/0/31098/1725473/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725473/our role_o.png" align="left" /> Skol beer launched its Skol360, which unlike any other beer, does not give you a bloated feeling. So beer drinkers who drink Skol360 will feel fine while others, drinking other beers get bloated and swollen like a Pufferfish, a fish known for holding a lot of air inside. The interactive action for Bica no Baiacu was created by F / Nazca. A microsite where the user can customize the Pufferfish with the faces of their friends and kick them into funny situations, like a swimming pool with a shark, into a cactus, or get them roasted by the breath of a pet dragon. Each kick could be shared by the user creating a joke that quickly spread through social networks. <img src="http://payload.cargocollective.com/1/0/31098/1725473/Visual.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725473/Visual_o.png" align="left" /> Santa shared the art direction with F/Nazca on this project, Santa made the scenarios and the agency made the interface and the characters. The end result is a rich visual experience. <img src="http://payload.cargocollective.com/1/0/31098/1725473/TECHNICAL.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725473/TECHNICAL_o.png" align="left" /> The entire project was developed in Flash with character behaviour based on physics; the animations react to the imposed situation and to the force of the kick. Few assets were rendered in advance, which ensures a fast loading site. Processing issues that could completely destroy the navigation were resolved with complex logics and by deleting elements according to their visibility. <img src="http://payload.cargocollective.com/1/0/31098/1725473/HOTSITE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725473/HOTSITE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725473/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1725473/linha final_o.png" align="left" /> http://www.sant.at/Honda-FlipBook http://www.sant.at/following/sant.at/Honda-FlipBook Sat, 19 Nov 2011 18:20:22 +0000 Santa Transmedia Productions 1725482 <img src="http://payload.cargocollective.com/1/0/31098/1725482/honda_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1725482/honda_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/3_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725482/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/2_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725482/2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/4_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725482/4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/1_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1725482/1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725482/Project_o.png" align="left" /> FlipBook Honda Client: Honda City Agency: F/Nazca Saatchi & Saatchi www.honda.com.br/encurtesuahistoria/ <img src="http://payload.cargocollective.com/1/0/31098/1725482/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725482/our role_o.png" align="left" /> F/Nazca Saatchi & Saatchi called on Santa to give continuity to the website of the Honda City, for which Santa had already produced its previous version. The agency created a campaign based on the translation of Tweets into animated flipbooks, which were drawn on a daily basis by a team of illustrators. Users tweeted personal success stories with the hashtag #Indobem (meaning #Goingwell in portuguese) after which the stories were selected, designed and posted on the website. Santa was responsible for the development of the website, the direction and production of the intro videos, the site's navigation, alongside all the interaction between Twitter, illustrators and the final user, who, besides having their success story turned into a flipbook, could share it on social networks. <img src="http://payload.cargocollective.com/1/0/31098/1725482/intro hotsite.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725482/intro hotsite_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/HOTSITE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1725482/HOTSITE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/Honda site.jpg" border="0" width="640" height="406" width_o="640" height_o="406" src_o="http://payload.cargocollective.com/1/0/31098/1725482/Honda site_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1725482/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1725482/linha final_o.png" align="left" /> http://www.sant.at/Toyota-Corolla-2012 http://www.sant.at/following/sant.at/Toyota-Corolla-2012 Sat, 19 Nov 2011 18:06:34 +0000 Santa Transmedia Productions 1584046 <img src="http://payload.cargocollective.com/1/0/31098/1584046/TOYOTA_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/1584046/TOYOTA_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/corolla3_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584046/corolla3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/corolla_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584046/corolla_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/corolla4_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584046/corolla4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/corolla2_900.jpg" border="0" width="900" height="502" width_o="900" height_o="502" src_o="http://payload.cargocollective.com/1/0/31098/1584046/corolla2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584046/Project_o.png" align="left" /> Toyota Corolla Website 2012 Client: Toyota Agency: Dentsu A website for the New 2011 Corolla, including a version for the iPhone. http://www.novocorolla.com.br/ <img src="http://payload.cargocollective.com/1/0/31098/1584046/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584046/our role_o.png" align="left" /> Santa was called upon by Dentsu to develop a website for the New 2010 Corolla, in which all of the vehicle’s exclusive new features could be viewed in rich detail. The idea behind the project was to create integration with the TV campaign. Based on this briefing, Santa created and produced the site's opening animation, which highlighted the leading attribute of the model – the new engine, and led to the homepage, in which the car was set in a fantastical scenario, in line with the esthetics of the film. This required a hyper-realist 3D production of the New Corolla, enabling the identification of the finish details of each version. Starting from this initial scene, users could navigate and discover all of the car’s resources, including 360º internal and external views, color visualization, exclusive optional accessories and other such information. The project called for great care in terms of animation refinement, both in regards to visual aspects and the final performance of the site. A version of the site was also developed for the iPhone. Even though accessed through the web, this version had a visual behavior similar to that of an iPhone App, due to the interface design created specifically for the iPhone screen. <img src="http://payload.cargocollective.com/1/0/31098/1584046/intro hotsite_o.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584046/intro hotsite_o_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/HOTSITE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584046/HOTSITE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/MOBILE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/1584046/MOBILE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/iphone1.jpg" border="0" width="640" height="396" width_o="640" height_o="396" src_o="http://payload.cargocollective.com/1/0/31098/1584046/iphone1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/iphone2.jpg" border="0" width="640" height="396" width_o="640" height_o="396" src_o="http://payload.cargocollective.com/1/0/31098/1584046/iphone2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/1584046/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/1584046/linha final_o.png" align="left" /> http://www.sant.at/Honda-City http://www.sant.at/following/sant.at/Honda-City Tue, 01 Feb 2011 01:15:03 +0000 Santa Transmedia Productions 783421 <img src="http://payload.cargocollective.com/1/0/31098/783421/honda city_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/783421/honda city_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783421/Project_o.png" align="left" /> Honda City 2011 Client: Honda Agency: F/Nazca Saatchi & Saatchi Microsite for the 2011 Honda City with introduction and navigation in 3D graphics. <img src="http://payload.cargocollective.com/1/0/31098/783421/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783421/our role_o.png" align="left" /> We were called by F/Nazca S&S to produce the microsite of the new 2011 Honda City. The idea for this project was that after an introductory video that showed all the elegance and power of the car, the user is invited to navigate by mouse-dragging the camera while revealing links to the features of the car. Santa produced a photorealistic 3D car and garage, which followed the guideline in art direction that the agency had already approved in advance with the client. After we made the animated intro video and the 360 camera view menu, both the agency and the client got animatic previews in an early stage and gave their approval before the final render was shown, making it possible to make adjustments in the earliest stages of the project and thus not affecting the final delivery. The development of the audio of this microsite has also been directed by Santa. <img src="http://payload.cargocollective.com/1/0/31098/783421/STYLE FRAMES.png" border="0" width="300" height="16" width_o="300" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783421/STYLE FRAMES_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/01_.jpg" border="0" width="640" height="354" width_o="640" height_o="354" src_o="http://payload.cargocollective.com/1/0/31098/783421/01__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/02_.jpg" border="0" width="640" height="354" width_o="640" height_o="354" src_o="http://payload.cargocollective.com/1/0/31098/783421/02__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/03_.jpg" border="0" width="640" height="354" width_o="640" height_o="354" src_o="http://payload.cargocollective.com/1/0/31098/783421/03__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/04_.jpg" border="0" width="640" height="354" width_o="640" height_o="354" src_o="http://payload.cargocollective.com/1/0/31098/783421/04__o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/360.png" border="0" width="300" height="16" width_o="300" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783421/360_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/HOTSITE.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783421/HOTSITE_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/site640.jpg" border="0" width="640" height="385" width_o="640" height_o="385" src_o="http://payload.cargocollective.com/1/0/31098/783421/site640_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783421/linha final_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/783421/linha final_o.png" align="left" /> http://www.sant.at/GM-Vectra http://www.sant.at/following/sant.at/GM-Vectra Tue, 01 Feb 2011 01:06:42 +0000 Santa Transmedia Productions 438644 <img src="http://payload.cargocollective.com/1/0/31098/438644/vectra_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/438644/vectra_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo05_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo04_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo06_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo03_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo01_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/topo02_11_900.jpg" border="0" width="900" height="531" width_o="900" height_o="531" src_o="http://payload.cargocollective.com/1/0/31098/438644/topo02_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/438644/Project_o.png" align="left" /> GM Vectra 2011 Client: GM Agency: W/Mccann Micro-site for the 2011 Vectra, with navigation based on the car in an exploded state, detailing each of its 30 features in 3D video. <img src="http://payload.cargocollective.com/1/0/31098/438644/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/438644/our role_o.png" align="left" /> After the idea was created by W/Mccann, Santa was chosen for the production of digital design which started with the realistic modeling of the car, focusing on the development of the exploded view. To make the navigation work while the car is in an exploded view, each piece of the car had to be completely modeled, even in areas which are not visible when the car is completely assembled. We started the project by sketching the exploded car, to determine which parts these would be and which features work best in detailed video. The Agency and the client also helped us define which features would be shown and which parts would serve as links to the videos as the exploded car would serve as the navigation menu between them. Based on their definition and mini-scripts describing what should appear in the video of each one, we started to make detailed storyboards for each video, to get approval for the structure of each video before we started the animation process. The scenario where the videos would occur was also created in 3D based on the layouts supplied by the agency, which showed an all-white garage; making the car stand out as the main element. After having the car and scenery fully approved we began lighting the two environments; daytime and also nighttime to accentuate some of the features of the car that become more notable in the dark. The final delivery of this project were 30 videos of the car's features, made completely in 3D along with many other 3D renders for the interface, which was also animated and developed by Santa. <img src="http://payload.cargocollective.com/1/0/31098/438644/STYLE FRAMES.png" border="0" width="300" height="16" width_o="300" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/438644/STYLE FRAMES_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe05.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe04.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe06.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe03.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe02.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/styleframe01.jpg" border="0" width="630" height="372" width_o="630" height_o="372" src_o="http://payload.cargocollective.com/1/0/31098/438644/styleframe01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/HOTSITE_18.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/438644/HOTSITE_18_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/438644/linha02_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/438644/linha02_o.png" align="left" /> http://www.sant.at/MTV-Summer-2011 http://www.sant.at/following/sant.at/MTV-Summer-2011 Tue, 01 Feb 2011 01:06:37 +0000 Santa Transmedia Productions 783419 <img src="http://payload.cargocollective.com/1/0/31098/783419/MTVSummer.png" border="0" width="607" height="52" width_o="607" height_o="52" src_o="http://payload.cargocollective.com/1/0/31098/783419/MTVSummer_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/home2_900.jpg" border="0" width="900" height="380" width_o="900" height_o="380" src_o="http://payload.cargocollective.com/1/0/31098/783419/home2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783419/Project_o.png" align="left" /> MTV Summer 2011 Client: MTV Visual identity package for the 2011 summer lineup of MTV Brazil. <img src="http://payload.cargocollective.com/1/0/31098/783419/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783419/our role_o.png" align="left" /> After doing several intro's of TV-shows for MTV Brazil we were called to do a complete visual package for the 2011 summer of MTV, the first year that the summer season will be transmitted from Rio de Janeiro. As the beaches, sun and very few clothes are a symbol of Rio de Janeiro, the treatment created and presented by Santa was based on close-ups of tanned skin. Macros and playing with blurs into bodies with beachwear, which would be interfered with by other graphically textured bodies. For each of the eight summer shows we created a unique pattern that guides this identity both in the texturing of the film's opening, as well as in its ambience and scenery. <img src="http://payload.cargocollective.com/1/0/31098/783419/showstitles.png" border="0" width="119" height="13" width_o="119" height_o="13" src_o="http://payload.cargocollective.com/1/0/31098/783419/showstitles_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/Typography.png" border="0" width="107" height="13" width_o="107" height_o="13" src_o="http://payload.cargocollective.com/1/0/31098/783419/Typography_o.png" align="left" /> Santa also developed a typographic family which makes the package more authentic. The typography has variations depending on its use and helped to develop the logos of programs as well as bumps, inserts and information bars, creating one solid identity for the package. <img src="http://payload.cargocollective.com/1/0/31098/783419/Tipografia2.jpg" border="0" width="640" height="1000" width_o="640" height_o="1000" src_o="http://payload.cargocollective.com/1/0/31098/783419/Tipografia2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/Painel2.jpg" border="0" width="640" height="360" width_o="640" height_o="360" src_o="http://payload.cargocollective.com/1/0/31098/783419/Painel2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/logoAnimation.png" border="0" width="149" height="13" width_o="149" height_o="13" src_o="http://payload.cargocollective.com/1/0/31098/783419/logoAnimation_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/count.png" border="0" width="117" height="13" width_o="117" height_o="13" src_o="http://payload.cargocollective.com/1/0/31098/783419/count_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783419/linha final_4_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/783419/linha final_4_o.png" align="left" /> http://www.sant.at/Sandero-GT http://www.sant.at/following/sant.at/Sandero-GT Tue, 01 Feb 2011 01:06:35 +0000 Santa Transmedia Productions 783379 <img src="http://payload.cargocollective.com/1/0/31098/783379/sandero_900.png" border="0" width="900" height="55" width_o="900" height_o="55" src_o="http://payload.cargocollective.com/1/0/31098/783379/sandero_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/31098/783379/Project.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783379/Project_o.png" align="left" /> Sandero GT Client: Renault Sandero Agency: ID/TBWA 45" Intro for micro-site launch of Sandero GT in Brazil. <img src="http://payload.cargocollective.com/1/0/31098/783379/our role.png" border="0" width="236" height="16" width_o="236" height_o="16" src_o="http://payload.cargocollective.com/1/0/31098/783379/our role_o.png" align="left" /> A car that can differentiate its power deserves an intro that reveals its power and shows its performance. Santa was hired by TBWA to direct the opening of the Sandero GT hotsite, in addition to showing the new car accelerating quickly and drifting. The video has 5 different endings that depend on the user's responses to questions that were asked while the video was loading. The car was modeled in great detail based on photos and were then rendered and integrated into a scene graph. Bold camera angles and a soundtrack that mixes suspense with action makes this opening a great presentation of beauty and performance of this small but powerful car. <img src="http://payload.cargocollective.com/1/0/31098/783379/linha final_7_900.png" border="0" width="900" height="21" width_o="900" height_o="21" src_o="http://payload.cargocollective.com/1/0/31098/783379/linha final_7_o.png" align="left" />